Dr Mersha Aftab is Senior Lecturer in Innovation Design at Northumbria University, UK and teaches MA Design, MA Design Management and MA/MSc Multidisicplinary Innovation.

 Coming from an Undergraduate background in Fashion and Information Technology from the National Institute of Fashion Technology in India, Mersha worked as a Visual Merchandiser for Shopper’s Stop, one of the leading retail chain outlets in India. She then moved to Northumbria to pursue a Masters degree in Design Management. During this MA, her research interests developed around Design’s Role in Strategic Innovation process in multinational industries, which led directly to her doctoral study. Her current work looks at the Role of Design at strategic level in multinational industries.