Maurício Manhães works as SVP, Service Design Director of Client Journeys & Innovation | Center of Excellence for Service Design at Truist Financial Corporation (Charlotte, NC). He is the Group Lead of the Service Design Network Academic Task Force. In 2015, he obtained a Doctoral degree in Knowledge Management with a focus on service innovation at the Federal University of Santa Catarina (Brazil) in partnership with the Koeln International School of Design (Germany), with the thesis “Innovativeness and Prejudice: Designing a Landscape of Diversity for Knowledge Creation.” He has extensive experience in consultancy projects, conducting workshops, developing courses, and lectures on design, design research, service design, and service innovation in several countries.